Thursday, 30 January 2014


A clear example of a logo designer being far too clever for his/her own good, and ending up with a dull logo that most people will never get. Or did you figure out the method behind the madness of this design? If you view the dark squares as ‘1′ and the light squares as ‘0′, the two rows read 1010000 and 0010100, which read 80 and 20 in binary. Yeah, right. First seen here.