Thursday, 8 May 2014

Wheat is Wheat is Wheat

Wheat is Wheat is Wheat is a thought provoking exhibition by designer Peddy Mergui. He wrapped over a dozen basic food products (fruit, sausages, milk, etc) in high-end designs (LV, Nike, Ferrari, etc). The message is clear: these expensive brands are all about marketing and lifestyle, instead of substance. First seen here.